Prifina
  • Sensorize
  • Partners
  • Developers
  • Private AI
  • Blog

Prifina and Heierling Partnership Takes Center Stage at Swiss Innovation Event

5/24/2023

0 Comments

 
In the heart of Bern, Switzerland, an innovation and future conference - The 2291 Festival - recently provided a platform for Prifina to showcase its remarkable progress in collaboration with its Swiss partner companies. This event brought together visionaries, industry leaders, and venture capital firms, highlighting the transformative potential in the areas of sensors, personal data and AI.
​

Prifina, along with Heierling, known for their high-end ski boots and equipment, took center stage at the event. We unveiled next-generation of ski boots and helmets that collect skiing data and seamlessly integrate it into their personal data cloud provided by Prifina. Users can then access applications that leverage this data, such as an AI ski coach, providing personalized insights and recommendations.
Picture
Markus Lampinen, Hans-Martin from Heierling, and Jouko Ahvenainen
Markus Lampinen and Jouko Ahvenainen took the stage to deliver thought-provoking talks during the event. Their focus centered on the fundamental question of personal data ownership and control, emphasizing that it is not only about owning the data but also enabling ordinary individuals to access applications built on their personal data.

“Empowerment with personal data is crucial for individuals to lead healthier and more fulfilling lives.” - Jouko Ahvenainen

​Prifina's current primary focus revolves around leveraging data and applications to enhance people's well-being based on health and wearable data. By harnessing the power of personal data, Prifina aims to provide individuals with the tools they need to lead healthier lifestyles and make informed decisions about their well-being.

​
Throughout the event, there were compelling discussions on the role of innovation in improving the lives of people. It was acknowledged that while technological advancements have the potential to revolutionize various aspects of our lives, there are also concerns about how companies and governments may misuse personal data for control. In this context, the consensus was that giving individuals better control over their personal data can empower them to lead better, healthier lives.
Switzerland, known for its commitment to individual freedom and empowerment, has always held personal data control in high regard. The Swiss people recognize the importance of safeguarding personal data and ensuring that individuals retain the rights to make decisions regarding their own information. It is this shared belief that has facilitated a fruitful collaboration between Prifina, Heierling and Code Fabric, as they work together to redefine personal data ownership and control.

Prifina’s collaborations with Swiss companies shows the immense potential with user-generated personal data. By combining our expertise in technology, skiing equipment, and personal data management, we are pushing the boundaries of what is possible. This represents a unique opportunity for other consumer brands seeking innovative approaches to their product offering that have a positive impact on people's lives.

Our general takeaway is that the future with user-generated personal data looks promising. Our vision of empowering individuals through personal data control resonates strongly with the Swiss people and the global community at large. 

Stay tuned for more updates as Prifina strives to revolutionize the way we experience sports and personal data, ultimately enhancing our lives in ways we never thought possible.
0 Comments



Leave a Reply.

    About Prifina

    We unlock value from personal data, privately.

    Archives

    September 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022

    Categories

    All
    AI
    Consumer Behavior
    Events
    Human-Centric Approach
    Machine Learning
    Partnerships
    Personal AI
    Product Management

Prifina

Medium​
Our story
​Leadership
Contact us

Join our team​

Service

Your Data
Service
Core Concept
User Research
​​Terms of Use
Privacy
​

Community

LED Creators Community
Podcast
GitHub
​
Slack
Code of Conduct
​

Partners

Developers
Investors
Corporations

Markets

CCPA-GDPR Summary
Market Research


Sign up for updates

Submit
* Prifina will not share it with any third party.

The User-Held Data Company

Prifina is a venture-backed personal data technology company based in San Francisco. Prifina provides a personal data platform that empowers individuals to collect, combine and utilize their personal data to live happier and healthier lives. Consumer brands and developers can build apps and personal AI agents on top of user-held data.
​© 2023 Prifina, Inc.
Picture
Picture
Picture
Picture
Picture
Picture
  • Sensorize
  • Partners
  • Developers
  • Private AI
  • Blog