Elevating Luxury Fashion: Prifina and Ichijiku's Sensorized Jackets Redefine Customer Experiences5/25/2023 San Francisco-based tech company Prifina and Tokyo-based luxury fashion brand Ichijiku are pleased to announce a groundbreaking partnership that aims to fuse the worlds of fashion and technology. With a shared vision of innovation and a passion for creating unique experiences, Prifina and Ichijiku are set to revolutionize the luxury fashion industry. Ichijiku, renowned for its exquisite craftsmanship and commitment to preserving kimono history and culture, specializes in one-of-a-kind apparel and fashion accessories made from the highest quality authentic kimono fabric. By blending traditional elements with modern designs, Ichijiku has established itself as a global symbol of elegance and luxury. In their quest to push the boundaries of fashion, Ichijiku has chosen to collaborate with Prifina to embark on an exciting new venture: sensorized jackets. These innovative garments will be embedded with cutting-edge sensors, enabling wearers to enjoy a truly immersive digital experience. By measuring variables such as light, humidity, and temperature these sensorized jackets will provide wearers with real-time data about their surroundings. This data can be utilized for myriad purposes, including allowing the owner to ensure the jackets are maintained in ideal conditions. Last week, the Prifina team had the privilege of visiting Ichijiku's headquarters in Tokyo, where they met with the passionate and forward-thinking team behind the brand. Over a series of meetings and a delightful lunch, ideas were exchanged, and the groundwork for this transformative partnership was laid.  Ichijiku's ambitious plan involves integrating sensors into all their jackets, expanding their offering beyond visual aesthetics to include a dynamic and interactive element. With the ability to collect and analyze environmental data, wearers will gain insights into their surroundings, allowing them to make informed decisions about their well-being and comfort. In return, Prifina will extend a warm welcome to the Ichijiku team in mid-July, inviting them to their headquarters in San Francisco. This exchange of knowledge, expertise, and cultural influences will undoubtedly fuel collaborative efforts, leading to groundbreaking advancements in the fashion-tech industry. The partnership between Prifina and Ichijiku represents a significant step toward the future of luxury fashion. By embracing technology and incorporating it seamlessly into its designs, Ichijiku is poised to redefine how we experience and interact with fashion. Through this collaboration, both companies are committed to pushing boundaries, breaking norms, and creating a new era where fashion and technology intertwine harmoniously.  As fashion continues to evolve, this exciting venture signifies the importance of embracing innovation to cater to the ever-changing demands of consumers. Prifina and Ichijiku's partnership represents a fusion of expertise, creativity, and a shared commitment to pushing the boundaries of what is possible. Together, they are set to revolutionize the luxury fashion industry and pave the way for a new era of sensorized fashion experiences.
Stay tuned as Prifina and Ichijiku work tirelessly to bring their sensorized jackets to life. The future of luxury fashion is here, and it's poised to be an extraordinary blend of tradition, innovation, and limitless possibilities.
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In the heart of Bern, Switzerland, an innovation and future conference - The 2291 Festival - recently provided a platform for Prifina to showcase its remarkable progress in collaboration with its Swiss partner companies. This event brought together visionaries, industry leaders, and venture capital firms, highlighting the transformative potential in the areas of sensors, personal data and AI. Prifina, along with Heierling, known for their high-end ski boots and equipment, took center stage at the event. We unveiled next-generation of ski boots and helmets that collect skiing data and seamlessly integrate it into their personal data cloud provided by Prifina. Users can then access applications that leverage this data, such as an AI ski coach, providing personalized insights and recommendations.  Markus Lampinen, Hans-Martin from Heierling, and Jouko Ahvenainen Markus Lampinen and Jouko Ahvenainen took the stage to deliver thought-provoking talks during the event. Their focus centered on the fundamental question of personal data ownership and control, emphasizing that it is not only about owning the data but also enabling ordinary individuals to access applications built on their personal data. “Empowerment with personal data is crucial for individuals to lead healthier and more fulfilling lives.” - Jouko Ahvenainen Prifina's current primary focus revolves around leveraging data and applications to enhance people's well-being based on health and wearable data. By harnessing the power of personal data, Prifina aims to provide individuals with the tools they need to lead healthier lifestyles and make informed decisions about their well-being. Throughout the event, there were compelling discussions on the role of innovation in improving the lives of people. It was acknowledged that while technological advancements have the potential to revolutionize various aspects of our lives, there are also concerns about how companies and governments may misuse personal data for control. In this context, the consensus was that giving individuals better control over their personal data can empower them to lead better, healthier lives. Switzerland, known for its commitment to individual freedom and empowerment, has always held personal data control in high regard. The Swiss people recognize the importance of safeguarding personal data and ensuring that individuals retain the rights to make decisions regarding their own information. It is this shared belief that has facilitated a fruitful collaboration between Prifina, Heierling and Code Fabric, as they work together to redefine personal data ownership and control.
Prifina’s collaborations with Swiss companies shows the immense potential with user-generated personal data. By combining our expertise in technology, skiing equipment, and personal data management, we are pushing the boundaries of what is possible. This represents a unique opportunity for other consumer brands seeking innovative approaches to their product offering that have a positive impact on people's lives. Our general takeaway is that the future with user-generated personal data looks promising. Our vision of empowering individuals through personal data control resonates strongly with the Swiss people and the global community at large. Stay tuned for more updates as Prifina strives to revolutionize the way we experience sports and personal data, ultimately enhancing our lives in ways we never thought possible. On May 3rd, 2023, the Prifina team with its co-organizers at New York Life, hosted a panel on how AI-driven innovation and advances will impact consumer experiences. The event was sold out and we thank all attendees who braved the spontaneous rain in San Francisco to join in person. We’re grateful for such lively audience participation and brilliant questions for our panel, which included Mickey McManus, BCG, Malavica Sridhar, Founder, Northstarre, Markus Lampinen, Co-Founder and CEO, Prifina and moderator Amber Wang, Women in AI / Cerebral Valley.  The panelists together raised various observations and addressed the trends in the current market:
 With such a boom in generative AI, personal data and private use of personal data become fundamentally important. Not only because of privacy concerns but also because of representation; if apps and services are built utilizing individual models that represent the users, we can truly deliver private AI that helps us achieve what we want in life. Like an audience member asked: which human activities should we trust to AI and which should we want to perform ourselves? Questions like these are at the very heart of the debate, but should it not be our choice as individuals based on our preferences? After all, studies show that outsourcing tasks and chores you do not wish to do increases your overall satisfaction in your life. Thank you all for the wonderful debate and we cannot wait to see you soon to showcase more of what Personal AI can deliver, privately, to each of us. |
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The User-Held Data CompanyPrifina is a venture-backed data platform based in San Francisco dedicated to enabling Personal AI Twins and personal data ownership. Prifina empowers individuals to collect, combine, and leverage their personal information, giving them full control over their digital lives. Consumer brands and developers can create AI agents and apps that deliver personalized customer experiences while ensuring users retain ownership and control over their data.
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