In the heart of Bern, Switzerland, an innovation and future conference - The 2291 Festival - recently provided a platform for Prifina to showcase its remarkable progress in collaboration with its Swiss partner companies. This event brought together visionaries, industry leaders, and venture capital firms, highlighting the transformative potential in the areas of sensors, personal data and AI.
Prifina, along with Heierling, known for their high-end ski boots and equipment, took center stage at the event. We unveiled next-generation of ski boots and helmets that collect skiing data and seamlessly integrate it into their personal data cloud provided by Prifina. Users can then access applications that leverage this data, such as an AI ski coach, providing personalized insights and recommendations.
Markus Lampinen and Jouko Ahvenainen took the stage to deliver thought-provoking talks during the event. Their focus centered on the fundamental question of personal data ownership and control, emphasizing that it is not only about owning the data but also enabling ordinary individuals to access applications built on their personal data.
“Empowerment with personal data is crucial for individuals to lead healthier and more fulfilling lives.” - Jouko Ahvenainen
Prifina's current primary focus revolves around leveraging data and applications to enhance people's well-being based on health and wearable data. By harnessing the power of personal data, Prifina aims to provide individuals with the tools they need to lead healthier lifestyles and make informed decisions about their well-being.
Throughout the event, there were compelling discussions on the role of innovation in improving the lives of people. It was acknowledged that while technological advancements have the potential to revolutionize various aspects of our lives, there are also concerns about how companies and governments may misuse personal data for control. In this context, the consensus was that giving individuals better control over their personal data can empower them to lead better, healthier lives.
Switzerland, known for its commitment to individual freedom and empowerment, has always held personal data control in high regard. The Swiss people recognize the importance of safeguarding personal data and ensuring that individuals retain the rights to make decisions regarding their own information. It is this shared belief that has facilitated a fruitful collaboration between Prifina, Heierling and Code Fabric, as they work together to redefine personal data ownership and control.
Prifina’s collaborations with Swiss companies shows the immense potential with user-generated personal data. By combining our expertise in technology, skiing equipment, and personal data management, we are pushing the boundaries of what is possible. This represents a unique opportunity for other consumer brands seeking innovative approaches to their product offering that have a positive impact on people's lives.
Our general takeaway is that the future with user-generated personal data looks promising. Our vision of empowering individuals through personal data control resonates strongly with the Swiss people and the global community at large.
Stay tuned for more updates as Prifina strives to revolutionize the way we experience sports and personal data, ultimately enhancing our lives in ways we never thought possible.
On May 3rd, 2023, the Prifina team with its co-organizers at New York Life, hosted a panel on how AI-driven innovation and advances will impact consumer experiences. The event was sold out and we thank all attendees who braved the spontaneous rain in San Francisco to join in person.
We’re grateful for such lively audience participation and brilliant questions for our panel, which included Mickey McManus, BCG, Malavica Sridhar, Founder, Northstarre, Markus Lampinen, Co-Founder and CEO, Prifina and moderator Amber Wang, Women in AI / Cerebral Valley.
The panelists together raised various observations and addressed the trends in the current market:
With such a boom in generative AI, personal data and private use of personal data become fundamentally important. Not only because of privacy concerns but also because of representation; if apps and services are built utilizing individual models that represent the users, we can truly deliver private AI that helps us achieve what we want in life. Like an audience member asked: which human activities should we trust to AI and which should we want to perform ourselves?
Questions like these are at the very heart of the debate, but should it not be our choice as individuals based on our preferences? After all, studies show that outsourcing tasks and chores you do not wish to do increases your overall satisfaction in your life.
Thank you all for the wonderful debate and we cannot wait to see you soon to showcase more of what Personal AI can deliver, privately, to each of us.