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Activate your data

Ownership of private information is becoming a form of new luxury. The ability to own and control who can access your private information is liberating and empowering. It also means independence from third parties such as banks or online intermediaries. You have the final say to validate that the information about you is accurate and true. 

We are entering a new stage of social interactions: a world which can be described as "the Internet of smart transactions". In the near future, each and every one of us will have our personal digital assistants that will act on our behalf and help activate our personal data. Such digital assistants will help us make better use of our data (our past payment history, our preferences, our expectations) and get better value in interacting with other parties.

In order to make your data work for you, you must have your information with you. You can start by creating Prifina account. Prifina provides you with the tools to store your information in your private cloud. You own your private cloud service, all your information is there, and it is only you who owns it. Even if you stop using Prifina, you still have and control your data, you can continue using your private cloud.

​Prifina’s digital assistant tools help you activate your private data and get the most value from it. Prifina’s digital assistants help you control your data by choosing whether to share it in an anonymized or conditional way. Such digital assistants will nudge you into making better choices. They help you realize your personal freedom and preserve your private information.
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Value in Data Privacy

Prifina develops new solutions to manage personal data, that offer a better customer experience and empower individuals. Distributed digital services, regulations, open APIs, and data analytics are changing industries in fundamental ways. Our aim is to facilitate a totally new customer experience that enables new approaches for  individual empowerment via their data.
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