Get that missing link to your customers
Nowadays, businesses possess a lot of information about their customers. However, there is some individual data that businesses can not get - no matter how much they are prepared to spend for it. What if there was a model to get individual data from customers which customers are willing to share in exchange for better services?
Prifina is partnering with companies that want to help their customers get value from their data. By empowering individuals with their data, companies can offer better services to their customers. Companies could maximize their business value by utilizing customer data or customer profiles obtained directly from customers with their consent. Moreover, companies will be able to better compete with each other by offering more personalized or unique services to their customers.
Obtaining information directly from customers also curtails possible business risks. In reality, businesses need information from customers mostly for identity verification, KYC and fraud prevention purposes. By empowering their customers with their data, businesses can position themselves as customer data advocates, offer unique services and gain market leadership.