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You Are the Owner

Your digital identity, empowered by Prifina. The only way to truly own your AI is by owning the data that makes it uniquely yours.

Empower your digital life with Prifina. In a world of ever-evolving digital risks, true ownership of your AI means controlling the data that defines it. While software will continue to evolve, your experiences, identity, and preferences make your AI uniquely yours. Prifina empowers you to manage and shape this data with total autonomy without accessing or using your data for other purposes. Since 2019, we’ve been dedicated to helping individuals take charge of their digital identities in a secure, flexible way.

Your Information, Knowledge, and Content. Most Valuable to You.

Consider the personal information, knowledge, and content you build over a lifetime—your photos, location history, activity feeds, personal achievements, and all the insights that make you uniquely you.

This information is immensely valuable, especially to you, yet much of it is trapped in systems controlled by others, where it’s often difficult to access, repeatedly re-entered, and used in ways unknown to you. Governed by other businesses' interests and terms, your data serves their goals more than your own. At Prifina, we believe your information, knowledge, and content should work for you—free from unnecessary restrictions and under your complete control, empowering you to access, use, and share it fully, whenever and however you choose.
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Fully Private

Your information and data, securely stored in a private account, safeguarded by Prifina. At Prifina, we believe your data should be private-by-default—not an afterthought or only under vague privacy policies. Your data remains fully under your control, accessible only for the purposes you choose, with no access by Prifina or third parties unless you choose so. By centralizing your data, our approach minimizes exposure, ensuring that every piece of your digital identity serves only your interests.
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Your Ownership

Prifina empowers you with true ownership over your personal data, so it works exclusively for you, exactly as you decide. True ownership means that you control your data fully—choosing who can access it, for what purpose, and for how long. Prifina plays the role of a trusted partner, providing the infrastructure to store your information securely. Whether powering your personal AI or specific applications, your information serves you alone, remaining a valuable asset fully under your command.​​

Personal Information Platform

A platform for your digital autonomy, provided by Prifina. Your account offers a secure, unified space to collect, manage, and activate your data. Prifina allows you to define privacy levels that fit your needs, ensuring your data is accessible only when and how you decide. By consolidating your digital information in one trusted place, you gain full oversight over what is shared and what remains private.
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Private

Your data, securely stored and managed by you, safeguarded by us.
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Unified

​A single, private home for all your digital needs.
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​Reliable

A trustworthy platform that looks after your autonomy and respects your choices.

​Owning Your AI: Empowered Data, Empowered Self

Your AI is a reflection of your identity, built on your data—your preferences, insights, and history.

At Prifina, we provide the framework for true digital ownership, empowering you to manage your data as a valuable asset. Rather than duplicating data across services, your information stays under your control in one master account. When you choose to share, Prifina ensures it happens on your terms, keeping agency with you or your AI twin. Data ownership is the foundation of empowered digital identity.
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Prifina offers more than a data platform; it’s a foundation for digital empowerment. By enabling you to own, control, and customize the use of your data, Prifina lets you unlock its potential for AI, applications, and personal insights—all while keeping it secure. AI tools within Prifina allow you to share customized data “views” for specific purposes, reducing the need to expose raw data directly. With Prifina, your digital life stays secure, adaptable, and entirely yours.
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The User-Held Data Company

Prifina is a venture-backed data platform based in San Francisco dedicated to enabling Personal AI Twins and personal data ownership. Prifina empowers individuals to collect, combine, and leverage their personal information, giving them full control over their digital lives. Consumer brands and developers can create AI agents and apps that deliver personalized customer experiences while ensuring users retain ownership and control over their data.
​© 2025 Prifina, Inc.
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  • Product
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