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WEBSITE PRIVACY POLICY 

03/04/2022

Your privacy is important to us. We believe you, as a user of the Prifina website (the "Prifina Site"), should always know what data we collect from you and how we use it. You should also know that you have meaningful control over both. With respect to information submitted or collected on the Prifina Site, by using the Prifina Site, you accept the Privacy Policy set forth below. This Privacy Policy does not pertain to, and Prifina is not responsible for the privacy practices of any third-party websites to which the Prifina Site hyperlinks. 
1. General Data Collection Principles. Prifina Privacy Policy is based on the principles enshrined in California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR). Prifina collects and uses only contact details (names, surnames, and email addresses) of Prifina Site visitors only for the purposes of sending Prifina’s newsletters and other information related to Prifina’s activities. Prifina does not share or sell that personally identifiable information to third parties.
2. Personally Identifiable Information. The Prifina Site is designed so that you may browse it without providing any Personally Identifiable Information (defined below). However, certain areas of the Prifina Site may require or allow the voluntary submission of Personally Identifiable Information (for example, registration to receive the Prifina newsletter or other publications). 
“Personally Identifiable Information” means information that would allow someone to identify or contact you. For example, your name, physical or electronic mail address, and telephone number would likely be considered Personally Identifiable Information. Personally Identifiable Information does not include aggregated information that, by itself, does not permit the identification of individual persons. The Activity Information would not be Personally Identifiable Information.
3. Activity Logging. When you use or access the Prifina Site, which may be hosted in part or its entirety by a third party, the Prifina Site will collect information (through, for example, the use of “cookies” or your “IP address”) about your activities in connection with the Prifina Site. 
Prifina uses the information generated by your use of the Prifina Site information (the “Activity Information”) for internal purposes only. Examples of such use are administration or improvement of the Prifina Site, and helping Prifina understand how the Prifina Site is being used (e.g., the demographics and “clickstreams” of its visitors).
Prifina uses Google Analytics, Google Analytics Demographics, Heap Analytics, and Interest Reporting to collect information regarding visitor behavior and visitor demographics. This analytics data is not tied to any personally identifiable information, as defined by these third-party service providers. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt-out of Google’s collection and processing of data by going to http://tools.google.com/dlpage/gaoptout. 
4. Request to Access and Delete Your Personally Identifiable Information. You have the right to request Prifina disclose the categories and specific pieces of personal information Prifina has collected about you and the right to request that Prifina deletes any Personally Identifiable Information that Prifina has collected about you. Prifina will use reasonable efforts to remove your Personally Identifiable Information from our then current Prifina Site as soon as reasonably practicable. Please get in touch with us with your request at contact@prifina.com or by mail: 
Prifina, Inc.
1 Market Street, Suite 3600
San Francisco, CA 94105 USA 
5. New Uses of Personal Information. Before Prifina uses Personally Identifiable Information for any new purpose not originally authorized by you, Prifina will notify you about the new purpose and allow you to opt out.
6. Changes to Prifina’s Privacy Policy. Prifina may revise this Privacy Policy at its sole discretion or review it periodically. If there are any material changes to this Policy, Prifina will deem you accept this Policy by the continued use of Prifina’s Site. We will post any adjustments to the Privacy Policy on this web page, and the revised version will be effective immediately when it is posted (or upon notice as applicable).​
8. Miscellaneous. Prifina has implemented and follows appropriate technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personally Identifiable Information. However, you should know that Prifina cannot entirely eliminate such risks. Prifina hopes this Privacy Policy clarifies Prifina’s procedures regarding its collection, use, and disclosure of your information, including Personally Identifiable Information. From time to time, Prifina may modify this Privacy Policy. Such modifications will be effective when Prifina posts the revised statement to the Prifina Site. Questions or concerns regarding this Privacy Policy may be submitted to contact@prifina.com. 

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Value in User-Held Data

Prifina is is venture-backed Silicon Valley based data technology company. Prifina is building a personal data engine that empowers individuals to unlock the value of personal data. Prifina creates private, personal data clouds for individuals and provides a personal data engine that helps developers build valuable applications and services on top of user-held data.
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