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​Prifina Research

​Prifina is committed to further the available information and tools for user-held and user-controlled data models in the public domain. This section contains research, insight and knowledge on the data market and its development. Prifina also contributes to an open source developer library, Liberty. Equality. Data. on GitHub, where more developer tools and resources can be found. 

Main Themes in the New Data Economy

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Prifina has compiled an aggregate study of industry participants main perspectives on the new Data Economy from public commentary for the California Consumer Privacy Act on the Attorney Generals portal. 

Read more about the study here. 
Main Themes in the New Data Economy - Visualization March 2020
File Size: 1135 kb
File Type: pdf
Download File

Personal Data Use Licenses


Prifina has proposed a new model, where individuals are in control of their data and have the tools to set the terms associated with sharing of that data.

Full Proposal on Harvard's Journal of Law and Technology
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Resources

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GDPR Primer

This post explores the rights and requirements under the EU's General Data Protection Regulation effective in 2018 and how to navigate the rules. 

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Read more. 
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​​​CCPA - GDPR Summary

This summary post is intended to be informative and help understand some of the changes, themes, and implications, and serve as a foundation for further research into the changing data privacy landscape.

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Read more.
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CCPA Overview

CCPA is a landmark piece of legislation. This is the most comprehensive privacy and data security law in the US, that went into effect January 1, 2020. This post gives you summary.

Read more.

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The User-Held Data Company

Prifina is a venture-backed data platform based in San Francisco dedicated to enabling Personal AI Twins and personal data ownership. Prifina empowers individuals to collect, combine, and leverage their personal information, giving them full control over their digital lives. Consumer brands and developers can create AI agents and apps that deliver personalized customer experiences while ensuring users retain ownership and control over their data.
​© 2025 Prifina, Inc.
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